Nonprofit New Product and Service Development



VOC - Tactical

Develop service or product concepts and requirements that directly serve the customers' most important needs. What serves them well? What serves them poorly? Find the pain. (VOC)

Define and Prioritize Requirements

Turn the fuzzy voice of the customer into the hard language of requirements that developers can work to. Look at competing solutions, competitors and paradigms. Modified QFD to aid prioritization. Each requirement tagged to the specific customer segment and needs it addresses. Tracked so that late stage tradeoffs are based on service & revenue impact.

Manage Requirements

Tradeoffs based on market, service and revenue impact as well as technical considerations. Identify issues & track resolution. Identify risks, develop mitigation plans, & track. Get consensus & commitment throughout the organization on all requirements.