Mid to Large Size Company

Sumo wrestlers facing off is like the competition between large companies. It is based on strength arising from large scale operations and sheer market force.

"Breakthrough NPD was very responsive. They provided a thorough and detailed set of customer data. It was helpful to get an independent view of the customer perspective to validate our internal understanding of our customers."

-- Paul Chabot, Director Market Development
ABB Analytical, Quebec, ABB

You are a player. You have core strengths ... and a few weaknesses.

Do you need to retain existing customers?
Need to take market share from competitors?
Need to open new markets?

Breakthrough NPD can help you leverage your strengths, beef up the weak spots, or pinch hit so that you

Grow revenue from products that win big

Beat the competition

Disrupt a market or foresee disruption to your market

Optimize development investments

Stop working on the losers

Performance

Since you already have a team in place, we work to complement the expertise you have in-house. We will help you build product development competencies in-house where you want it or let you outsource development activities to us so you can focus on your core competencies.

Process

You already have processes in place. We can help you streamline and build more flexibility into them to make you more competitive against much smaller and more nimble competitors. Otherwise, we will work with your system.

Service

Breakthrough NPD offers you four categories of service.

Tactical

New Product and Service Development
Commercialization

Strategic

Development Strategy
Business Development