New Product and Service Development



VOC – Tactical

Develop product concepts, product requirements that directly serve the customers’ most important needs. Understand the buy decision. (VOC)

Define and Prioritize Product Requirements

Flow down from the VOC. Turn the fuzzy voice of the customer into the hard language of requirements the developers can work to. Includes an analysis of competing solutions as well as competitors. Modified QFD to aid prioritization. Each requirement tagged to the specific markets and needs it addresses. Tracked so that late stage tradeoffs are based on market & revenue impact.

Manage Product Requirements

Tradeoffs based on market and revenue impact as well as technical considerations. Identify issues & track resolution. Identify risks, develop mitigation plans, & track. Get consensus & commitment throughout the organization on all requirements.

Systems Engineering & Integration

Systems engineering, tradeoff, reliability, supportability, safety, and failure mode analyses. Risk management. Plan and execute testing for requirements validation, stress/failure limits, environmental qualification, integration, and usability. Identify and manage key/critical product characteristics (KPCs). Review/test user interface. Prepare user documentation. (Integration)

Design for Manufacture and Assembly (DFMA) Assistance

Lower product cost and generate intellectual property. (Technical)