Development Strategy

Hand moving a piece on a chess board. Chess is a great symbol for the strategic work of deciding which markets to attack, with which resources, and how to apply them.

VOC - Strategic

Find the markets with the most potential for your business. Prioritize them. Test them. (VOC)

Use-based (outcome-based) market segmentation

Increase competitive advantage and discover new and unserved markets.

Disruptive business modeling

Change the terms of competition or discover new unsatisfied markets.

Strategic business intelligence and market research

Positioning for your company and brand. (Market analysis)