Turnaround Development Strategy



VOC - Strategic

Find the markets with the most potential for your business. Prioritize them. Test them. (VOC)

Use-based (outcome-based) market segmentation

Increase competitive advantage and discover new and unserved markets.

Disruptive business modeling

Change the terms of competition or discover new unsatisfied markets.

Strategic business intelligence and market research

Positioning for your company and brand. (Market analysis)