NPD Process

Development phase: VALIDATION

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New product development process depicted as a pyramid of functional blocks.

Intersection of the Development Phase and Market Research

Validate the needs and requirements identified in the discovery phase. Generally this will be using quantitative methods like surveys to confirm or disprove the results of the prior qualitative customer research.

Activities:
Validate portfolio priorities
~~The right mix of development projects?
Validate product/service requirements
~~The right product, the right features?

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